AIC4NLIn the press· 26 August 2026
Re:Shark Lets AI Agents Handle the Sales Legwork
Re:Shark joins AI Coalition 4 NL’s Breaking Barriers programme: building its own specialised models, securing funding and growing brand awareness.
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Our story
We built the system we wished we had.
Built for ourselves
Re:Shark’s founders ran a recruitment company without a network or marketing budget. To reach the right companies, they built their own software.
€25k from ASIF Ventures followed, with ASR as the first enterprise customer.
The first customers
The internal tool became a product other teams wanted. MT/Sprout named the founders in its 25 under 25, and Re:Shark grew to 50–60 customers running their outbound on the platform.
From customer to owner
Nawid Sadat, a customer before he was an owner, acquired Re:Shark to accelerate product development and international expansion, backed by a private equity minority stake.
The technical team grows
Wesley Peeters joined as CTO and Sheraz Hussain as Head of AI. Together, they developed the platform further with Kai: an AI colleague for the full process, from choosing an audience to booking a meeting.
